It's worth noting that according to Mobidia, a mobile-analytics company, the average U.S. mobile subscriber . with this new plan, Google joins other companies that "already operate as mobile virtual network operators, or MVNOs, such as Ting, Tracfone, and Republic Wireless, that have ."

Google Announces Foray Into The Wireless Business Google announced on Wednesday that it is venturing into the wireless business by offering a service called "Project Fi." Essentially, Google is using the Sprint and T-Mobile networks to provide wireless access to users of Google Nexus 6 phones. That means that service will be limited, but the real news here is that Google is offering the service with a novel pricing scheme in which customers only pay for the data that they use. 

"'While Google may not be targeting huge numbers of subscribers, their entry into this market is very important, because it has the potential to disrupt the wireless industry in much the same way Google Fiber prompted changes in the cable and broadband industries,' said Rajeev Chand, head of research at Rutberg & Company, an investment bank focused on the mobile industry. "Google fiber patch panel offers broadband Internet service to homes that is roughly 100 times as fast as the U.S. average.